Company’s Objective
Pure Storage aims to revolutionize data storage and management by delivering innovative, efficient, and sustainable tools that enable users to harness the full potential of their data. The company seeks to implement this objective by incorporating several core values into developing its solutions.
Customer Obsession: Pure Storage has shown dedication to putting the customer first across all its products. This ensures the needs of customers are met, as well as their expectations exceeded.
Innovation: Pure Storage encourages creativity and innovation in an attempt to push the boundaries of what’s possible in delivering cutting-edge solutions
Equality: Pure Storage is also dedicated to fostering more excellent representation and inclusivity within its workforce, acknowledging the importance of diversity and equal opportunities.
Sustainability: One of the critical advantages of Pure Storage’s solutions is their emphasis on data reduction techniques, such as deduplication and compression. These techniques help to develop products that lower costs, maximize efficiency, and, most importantly, reduce storage footprint.
FlashArray
Pure Storage’s flagship product, FlashArray, is a storage platform that leverages solid-state drive (SSD) technology to offer high-speed and efficient data storage and retrieval. Built upon the company’s proprietary software, Pure1, FlashArray provides advanced management, monitoring, and analytics capabilities to optimize storage performance and simplify administration.
FlashArray supports block and file storage and uses NVMe technology to deliver high speed, low latency, and high density in offering data services such as data reduction, encryption, replication, snapshots, and protection from ransomware. The FlashArray product comes in different models with different configurations and specifications to suit different needs and environments.
For instance, the FlashArray//X is designed for heavy, mission-critical workloads that require high performance and consolidation. On the other hand, the FlashArray//C is ideal for economical all-flash storage that balances price and performance. Other models include the FlashArray//XL and the FlashArray//E.